Malaysia is strengthening its position in the global halal market through targeted support for small and medium enterprises. The Halal Development Corporation Bhd (HDC) has introduced the Halal Sourcing Partnership Program (HSPP), a multi-faceted initiative designed to elevate local companies to international standards. Since its launch in 2020, the program has expanded its services to address evolving market demands and help businesses compete more effectively abroad.
The program offers four key areas of assistance to participating SMEs. One focus is on securing international certifications, such as HACCP and ISO 22000, through a six-month process that improves internal systems and builds client trust. Another component is digital branding, where companies receive six months of coaching to enhance online visibility and sales. Product development support, particularly in packaging, helps businesses create appealing designs that meet buyer specifications for both domestic and export markets.
A recent addition to HSPP is training in environmental, social, and governance (ESG) practices. As global markets increasingly value sustainability, this training helps SMEs align with international standards and access new customer segments. HDC’s Chief Executive Officer, Hairol Ariffein Sahari, noted that the program has continually evolved, with recent improvements including consultancy services alongside certification audits to provide more comprehensive support.
The program’s impact is reflected in its growing success. To date, nearly 200 companies have participated in HSPP, with many achieving significant milestones such as increased sales, new business proposals, and successful export shipments. By enhancing product quality and market readiness, the initiative helps SMEs attract partnerships with larger corporations and global retailers. This progress not only boosts individual businesses but also strengthens Malaysia’s overall halal supply chain ecosystem.
Eligibility for HSPP requires companies to be registered in Malaysia, hold valid halal certification, have annual sales between RM300,000 and RM50 million, and have operated for at least three years. Interested businesses can register online, joining a network of enterprises poised to become future halal industry champions.